SillyTree Prints Amazon Case Study

The Problem

SillyTree Prints, active on Amazon since 2015, struggled to keep up with the platform's changing landscape.

Their approach to SEO, PPC, and product presentation became outdated, leading to ineffective advertising campaigns, lack of keyword strategy, and designs that didn't capture consumer attention.

With a broad range of products and limited resources, addressing these challenges across all listings and marketing efforts proved to be a significant hurdle for the company.

The Solution

To address SillyTree Prints' challenges on Amazon, a comprehensive account overhaul was necessary. The process began with catalog optimization: streamlining the product lineup by creating variations for similarly themed items, removing duplicates, and correcting categorizations and attributes. Following this, extensive competitor analysis and keyword research were conducted, focusing on the top 30 sellers to identify highly relevant, buyer-intent keywords for each product.

Armed with this data, we revitalized the listings with updated titles, bullet points, and back-end search terms. The new keyword insights also informed our advertising strategy, leading to the creation of targeted manual campaigns and competitor-focused product targeting ads, with an emphasis on promoting longer-tailed, lower-volume keywords.

A major part of the solution involved redesigning the product images. To manage the vast number of listings efficiently, we developed a templated approach for the image sets, aiming to enhance the main image, highlight product features, showcase the product in use through lifestyle images, and differentiate from competitors.

Implementing these changes simultaneously meant addressing the crucial aspects of SEO, design, and PPC in unity, providing the comprehensive strategy SillyTree Prints needed to rejuvenate its Amazon presence.

Services Used

SEO Optimization
PPC Optimization
Main Images
Infographics
Lifestyle Images
Us VS Them Images
Listing Optimization
A+ Content
Catalog Fixes
Troubleshooting
Promotions

SEO:

- Conducted competitor research
- Compiled keyword lists
- Revamped Title, bullets, back-end

Design:

- Updated Main Images to improve CTR
- Revamped listing images
- Highlighted product features

Advertising:

- Targeted manual campaigns
- Competitor targeting
- Focused on long-tail keywords

Catalog:

- Created product variations
- Removed duplicates
- Corrected categories

The Results

57%

Revenue Increase

64%

Ad Sales Increase

40%

Session Increase

August, 2023

Joined AMZJOY

After implementing targeted changes in SEO, design, and PPC, the results were clear and impressive. The adjustments led to increased traffic and improved conversion rates across the board. By leveraging industry-proven strategies and customizing them to fit the specific needs of our project, we saw a remarkable uptick in performance within a single month.

Revenue experienced a significant rise, increasing by 57% from $56,271 to $88,270. Similarly, our advertising efforts paid off with ad sales growing by 64%, moving from $20,573 to $33,718.

This achievement highlights the power of a well-coordinated approach in digital marketing, echoing the success of similar strategies in the industry, and laying a solid foundation for continued growth.